A woman in a white shirt and denim skirt leaning against a white wall.

Podcast Feature: Seriously in Business with Jacqui Naunton

I was recently invited onto the Seriously in Business podcast to chat about creating a powerful brand strategy, managing feedback, nailing website game, and finding work-life balance.

In this episode of the Seriously in Business Podcast, Jacqui invited me on to chat brand strategy, customer research, website building, and much more.

If you’re a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen.

Key Takeaways

1. Understanding Your Audience

I emphasize the significance of conducting customer research to truly understand your target audience’s perspective. I share an example of a financial services company that had to align its brand strategy with its audience’s needs and desires.

2. Embracing Feedback

I discuss the fear of receiving feedback but highlight the importance of seeing it as an opportunity for growth and improvement. I share the value of both positive and negative feedback from clients and suggest utilising surveys to gather valuable insights about your brand and customer perception.

3. Building an Effective Website

I provide valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. I share the importance of considering factors like user experience, site speed, and optimization for search engines.

4. Leveraging Google Tools

I emphasise the power of utilising Google’s free tools, such as Google My Business, to list and promote your business. I discuss the significance of filling in as much information as possible and strategically using keywords to boost your online visibility.

5. The Long-Term Benefits

I underscore the long-term benefits of investing in brand strategy, website building, and SEO. With my expertise and experience, I offer a fresh perspective on leveraging these assets to grow your business effectively.

Connect with Jacqui @ White Deer

dive deeper