In this episode of the Seriously in Business Podcast, Jacqui invited me on to chat brand strategy, customer research, website building, and much more.
If you’re a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen.
Key Takeaways
1. Understanding Your Audience
I emphasize the significance of conducting customer research to truly understand your target audience’s perspective. I share an example of a financial services company that had to align its brand strategy with its audience’s needs and desires.
2. Embracing Feedback
I discuss the fear of receiving feedback but highlight the importance of seeing it as an opportunity for growth and improvement. I share the value of both positive and negative feedback from clients and suggest utilising surveys to gather valuable insights about your brand and customer perception.
3. Building an Effective Website
I provide valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. I share the importance of considering factors like user experience, site speed, and optimization for search engines.
4. Leveraging Google Tools
I emphasise the power of utilising Google’s free tools, such as Google My Business, to list and promote your business. I discuss the significance of filling in as much information as possible and strategically using keywords to boost your online visibility.
5. The Long-Term Benefits
I underscore the long-term benefits of investing in brand strategy, website building, and SEO. With my expertise and experience, I offer a fresh perspective on leveraging these assets to grow your business effectively.
