31. Business foundations: The power of brand strategy for long-term growth with Haley Berryman


Show notes

In this episode of Women Wealth WordPress, I had the pleasure of speaking with the incredible Haley Berryman, a strategic brand identity creator and copywriter. 

We dive deep into the importance of standing out in a crowded market and how being different is key to success. Haley shares her personal journey of feeling disconnected from the brands she worked with and how that led her to question her integrity and the quality of her work where work was completed without a brand strategy. Through this experience, she realized the significance of understanding the heart of a business and its brand in order to deliver the best results. 

We explore the core services Haley offers, such as brand identity and website development, and how she has expanded her offerings to include SEO support and email marketing. She also emphasizes the value of helping clients with social media alongside SEO and blog posts. 

Haley opens up about the importance of investing in brand strategy and website design to maximize potential. She shares practical tips on making websites more user-friendly and engaging, considering the user’s perspective and collaboration with designers. 

We also touch on the power of understanding and expressing a brand beyond just words on paper, and how marketing actions should align with the brand’s values and vision. 

Guest bio

Haley is a freelance brand strategist & copywriter with 16+ years in the marketing field. She’s worked with over 60 diverse businesses—from fashion week to physios, baby goods to bamboo bedding, accountants to astrologers—and has a soft spot for brands with big hearts. 

A relentless seeker of meaning, she empowers marketing teams and small business owners to embrace their uniqueness so they can chase down big goals with confidence.


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