A man in a black shirt standing in front of a wall full of posters.

37. Navigating freelance success: Business insights from James Barnard


Show notes

In this episode, I had an inspiring conversation with James Barnard, a highly successful freelance logo designer, originally from the UK, now living on the Gold Coast.

James shared his journey from working in publishing to crafting a thriving freelance design business. We discussed balancing work with parenthood, how he maintains a buffer between clients to ensure top-notch quality in his work, the value of a staggered approach to projects and taking the necessary time to interact with clients, the significance of a well-prepared client presentation. James also graciously offered insight into harnessing social media, touching on its immense impact on building his brand and opening doors for speaking engagements and interesting partnerships.

Guest bio

James Barnard is a logo designer, seasoned freelancer, devoted dad and owner of Barnard Co. He specialises in designing logos with meaning.

As a former designer for The Daily Telegraph, Bauer Media and Hearst Magazines in the UK, James has more than 13 years of experience in the industry. These days he runs his freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. His aim is to pass on his wide variety of skills in design software to the next generation of designers (and his ~half a million followers) through his social platforms.


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