33. Defining your expertise will transform your design career with Anna Dower


Show notes

In this episode of Women Wealth WordPress, I sit down with the incredible Anna, a seasoned designer and business owner who shares her inspiring journey of building her online design business while juggling the demands of motherhood. 

Anna’s resilience and determination shine through as she reflects on the challenges she faced and the ultimate rewards she reaped. Together, we dive deep into the importance of staying true to our values, mission, and purpose in business, and how problem-solving skills and effective communication can boost our confidence and overall success. 

We explore the power of niching down and finding our unique point of difference in the design industry, as well as the liberating feeling of saying no to projects that don’t align with our passions. 

Both Anna and I emphasize the significance of finding fulfillment and embracing creativity and flexibility in our work.

We also discuss the use of AI tools like Chat GPT and Canva, acknowledging the debates they may ignite within the design community. 

Guest bio

Anna Dower is a graphic designer, entrepreneur and in-demand creative mentor that harnesses her 20 years of industry experience to enlighten, empower and elevate the businesses of graphic designers on a mission to make their mark (and have a sh*t load of fun doing it).

Anna hustles hard but she’s also about balance. She believes in profit AND pleasure and is proud to work just 20 hours a week.


Dive deeper